Friday, August 8, 2008

A Simple Message With Distractors


Posted by Melissa Carnrick

http://images.google.com/imgres?imgurl=http://bp1.blogger.com/_qftz6GzAfrI/SAjZ6aT2M_I/AAAAAAAAAM0/oUYzalbQ4xc/s400/quit-smoking-burning-money.jpg&imgrefurl=http://i-want-to-stop-smoking-please.blogspot.com/2008/04/incredible-irony-of-it-all.html&h=295&w=400&sz=16&hl=en&start=13&tbnid=CqoE5loJ6MW9gM:&tbnh=91&tbnw=124&prev=/images%3Fq%3DQuit%2BSmoking%26gbv%3D2%26hl%3Den

http://api.ning.com/files/Du3P1vRyGEWYlJzQZDo3Q00vNG201-UD*iE6U9-DYBqsGShMnDCyUU2vpzNB5jAxGgEyP9zXQaGVoGCDpgXYR3oN6neWSaA2/stopSmoking2.jpg

http://images.google.com/imgres?imgurl=http://self-health-care.org/wp-content/uploads/2008/05/quit_smoking.jpg&imgrefurl=http://self-health-care.org/quit-smoking/you-can-quit-even-when-everybody-around-you-is-smoking.html&h=328&w=420&sz=27&hl=en&start=31&tbnid=_ibsDlpH7CylQM:&tbnh=98&tbnw=125&prev=/images%3Fq%3DQuit%2BSmoking%26start%3D20%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN

Smoking, the Solution to Overpopulation


                                                           Merchants of Death


Smoking is hazardess to your health. Don't believe me? Give it a try. The addictive nature of the niccotine alone will have you hooked after just three cigarettes. Before long you will be smoking a pack a day with no end in sight. The longer you smoke the blacker your lungs get, and the skinnier your wallet will get.


Want to lose weight? Smoking may be for you. Smoking decreases the size of one's appetite, making them losing body fat from eating less. However, the more you smoke, the more weight you lose in your wallet. One pack of cigarettes can cost you anywhere from $4 to $7, which a pack a day will cost you anywhere from $28 to $49 for a week.





ONE PACK? NO PROBLEM. ONE MILLION? WHAT CASKET SIZE ARE YOU?

If your a pack a day smoker, it is likely that you will begin smoking more and more over the next few years. At the rate of an increase of one extra cigarette a day per month. It is likely you will have severe health problems within 5-10 years, or possibly even face death.


The solution is easy: DON'T SMOKE!!


If you quit now within a matter of 10-20 years your lungs will heal, and your health will be that of a nonsmoker. You will be in the best health you have been in decades. The only thing you have to do is PUT DOWN THE CIGARETTES!

             QUITTING, IT'S FOR THE CHILDREN

Quitting can be hard, but it is definitely worth it. The health risks that you are putting yourself under will disappear, helping your condition. There are nicotine patches and gums which can help you cope with your change in lifestyle. If neither of these work, find other means of oral fixation, such as popsicles, lollipops, etc. It will be hard work, but you NEED to stick with it. Get a friend to be your sponsor. Have them hold your cigarettes, making it so you need to call them when you want to smoke so that they can prevent you from doing so. After a while, you'll completely lose your addiction and need to smoke, assuming you haven't snuck a few during your quitting period.


STOP OVER POPULATION, SMOKE A PACK A DAY!

Even if you are clean for a number of months, there is always a risk of getting back into bad habits. To avoid this, don't be around anyone who is smoking, or smells of smoke because it could have negative consequences, resulting in regression.


So remember, if you want to help solve overpopulation, then by all means smoke. But if you want to live your life to the fullest, then you'd better quit now before your life is ended by that little friend in your hand.

Posted by Ryan


http://skeptisys.files.wordpress.com/2008/02/smoking.jpg
http://www.breakitdownblog.com/wp-content/uploads/2007/10/britney_pregnant_smoking.jpg
http://www.my-lifestyle-matters.com/ss/images/quit-smoking-hypnosis-cd.gif

To Smoke or Not to Smoke...

Why is smoking so bad?
Cigarette smoking can have negative health effects on pretty much every part of your body. Cigarette smoke has 4,000 different toxic substances, so there’s no question that it can be very dangerous. Smoking causes hair to smell, it increases the risk of having a stroke, it can cause cataracts, loss of smell, thyroid disease, wrinkles, teeth discoloration, gum disease, cancers of the lips, mouth, throat, larynx, and esophagus, and a reduced sense of taste. That’s just the dangers smoking can cause to the head! On top of this, smoking can cause poor circulation, cancers of the lung, stomach, liver, pancreas, kidney, bladder, and colon, bronchitis, emphysema, shortness of breath, asthma, heart attack, osteoporosis, infertility, and weakened immune system. Does this sound bad? This long list doesn’t even cover many of the other health related effects of smoking, so why pick up this habit?

Are there benefits to smoking?
If smoking didn’t have some positive aspects to it, why would so many people do it? Many smokers feel that smoking actually does have its benefits. One of the benefits to smoking is that it helps a person deal with stress. Going out for a cigarette can put someone in a new setting that’s away from the stressful environment, and allows the person to clear their head. Taking deep puffs and holding them for a few moments is very similar to relaxation breathing, so smoking is able to relax a person. Another benefit is that it can help lessen a person’s feelings of anxiety and depression. This occurs when the nicotine in the cigarette travels to the brain and creates a chemical reaction that lifts a person’s mood or makes them less anxious. Yet another benefit to smoking is that it helps keep weight down. Cigarettes suppress appetite, keep food in your stomach for a longer period of time, and artificially speed up metabolism. Smoking can actually burn up to 300 calories a day.

Conclusion
Smokers have made it clear that smoking does have its benefits, but all of the dangerous effects clearly outweigh any positive elements smoking may have. Sure you can lessen your stress and keep your weight down, but increasing your risk for such a high number of health risks just isn’t worth it. Knowing this, if you don’t currently smoke don’t pick up the habit. If you do currently smoke, pinpointing what you think are the benefits of smoking can be a very good way to help you quit. Doing this will allow you to replace cigarettes with a healthier alternative. If you smoke to help fight stress, try going for a walk, playing with an animal, or taking time to do something you love instead of smoking a cigarette. Are you a smoker with depression? Taking a medication like Zyban will help you quit smoking by lessening withdrawal symptoms while also fighting depression. Are you afraid that when you quit smoking you’ll gain weight? Chew a piece of gum or have a piece of fruit or other healthy snack when your appetite kicks in.

If you’re a smoker and want more information on effective ways to quit, please visit the following link that has many useful tips: http://www.smokefree.gov/quit-smoking/index.html

-Message #3 (Complex, 2-Sided)

Sources:
Websites: 1, 2
Pictures: 1, 2, 3

Author: Stephanie

Tuesday, August 5, 2008

Explanation of the Messages Above

Message #1 is a good example of a simple with distractors designed to induce peripheral route processing. There are many pictures and visually alluring elements but not a lot of text. The idea is to allow the reader to derive their own meaning from the message based on strategically choosen photos/clips. In my posting I chose pictures that are both visibly shocking and witty at the same time to draw the reader in. I have a very brief message displayed in text however, the pictures tell the rest of the story.

Message #2 induces fear because it follows the four components of a fear message to a tee. It first discusses the risk of negative effects that can occur with smoking, like how it will ruin your lungs and waste your money. Next it shows that these negative effects will occur if no change is made when it says you will have severe health problems within 5-10 years. The message goes on to say that the solution is not to smoke. To solve this solution you have to quit, and numerous ways to do this are discussed. The message also uses vividness by using strong images, like a pregnant celebrity smoking, that are relevant to readers and will make them interested.

Message #3 is a good example of a complex, two-sided message because it discusses both sides of the issue and really makes you think. The message explains all of the health risks of smoking as well as some benefits smokers may find, and then a final thought stating that the risks are much greater than the benefits. Lots of information is presented from both sides so that a person reading it would have to think about the issue and take of all that into account when deciding what’s right for them.

Thursday, July 31, 2008

Smoking, it's harmful to you and your wallet.


It is generally common knowledge that smoking is very harmful to your health. But there are a vast number of facts that only a few experts know, which aren't frequently shared with the public. The University of Pittsburgh Medical Center, ranked among America's Best Hospital's 2008 US News & World Report Honor Roll, put together a series of facts that all people need to know about smoking and its negative effects.

  • Cigarettes and cigarette smoke contain more than 4,000 harmful ingredients. Many of these cause cancer.

  • Smoking and second-hand smoke cause over 430,000 preventable deaths each year.


  • Smoking causes more than 230,000 deaths from heart and blood vessel disease each year in the United States.


  • Cigarette smoking is a major cause of fire- related deaths.

  • Cigarette smoke ruins many aspects of your life - your clothes, your furniture, even your family and social relationships.
  • Each day, more than 5,000 children try smoking, and 3,000 become hooked.
  • Asthma, bronchitis, and respiratory and ear infections increase in children of smokers. Your children don't deserve to deal with health issues because you are careless with your own health.
  • Smoking-related diseases generate more than $50 billion a year in medical costs.
Packs of cigarettes cost anywhere from $4 to $7, which may not seem like a lot, but that money adds up. Frequent smokers who smoke a pack a day are paying anywhere from $28 to $49 a week on cigarettes. In a month that would mean that people would be paying anywhere from $112 to $196, and in one year, one would have spent anywhere from $1344 to $2352. And after 5 years, one would pay $6720 to $11760, just on cigarettes. Add this cost to the cost of medical bills caused by smoking and insurance costs since they are a health risk, in a period of five years, a pack a day smoker would end up paying nearly $26720 to $31760 just to enjoy their beloved cigarettes. So please, if you don't value your health, at least value your wallet.




http://patienteducation.upmc.com/Pdf/SmokingFacts.pdf
http://patienteducation.upmc.com/Pdf/SmokingYourHeart.pdf
http://www.escapefromcubiclenation.com/photos/uncategorized/doctor.jpg
http://www.csmngt.com/smokers%20lung.jpg
http://images.google.com/imgres?imgurl=http://bp2.blogger.com/_cbnRzVflZuI/RrvC_G3NzaI/AAAAAAAAAT0/nU9zIqrFnJw/s320/smoking%2Bcartoon-2.jpg&imgrefurl=http://lifeinthehealthlane.blogspot.com/2007/08/why-is-smoking-health-issue.html&h=320&w=320&sz=32&hl=en&start=2&um=1&tbnid=D0DFOaOVhiXuyM:&tbnh=118&tbnw=118&prev=/images%3Fq%3Dsmoking%2Bhealth%26um%3D1%26hl%3Den%26safe%3Doff%26sa%3DG


Posted by: Ryan
Credible Communicators (Message #1)

Ssssssmokin' in Hollywood films



70 years ago, American's couldn't watch a Hollywood film without seeing their favorite actors smoke on screen. During the silent film era, directors would have their actors smoke on screen so that they would have something to do with their hands.

Back then, smoking was used in films as a sign of lavishness, and high society. Only the rich and extravagant would be seen smoking, and were also played by the biggest stars in Hollywood.


Nowadays however, the people who smoke in Hollywood movies usually have some underlying problem, or come from very low society communities. Those who smoke tend to be in bad physical health, which doesn't seem to bother them.



Above is a picture of Mae West, a very famous actress in Hollywood during the 1930's dressed very extravagantly, and smoking a cigarette as expected by high society. This appears to be a favorable image of a role model during that time, suggesting this behavior was imitated.


On the other hand, look at the picture below:


This is Helena Bonham Carter as Marla Singer in the movie Fight Club. As you can see, she is dressed very sleazy, appears to be in bad health, and seemingly doesn't care abut her appearence.


Take Will Smith for example. He's a big star in Hollywood today. Had he been a star back in the 1930's, he would be on screen smoking in every film he was in. However, I ran a search on google to find a picture of him smoking in a film, and found no results. In fact, there weren't any pictures of him smoking at all, in any context.




This suggests that the stars of Hollywood today are urged to not smoke, at least while they are in the public spotlight, so that their behavior will not be emulated. It's clear to see that smoking is now portrayed in a negative light and celebrities don't want to be associated with that. Therefore, if you want to be more like your favorite stars of today, don't smoke.



http://img5.allocine.fr/acmedia/medias/nmedia/18/64/88/83/18816592.jpg

http://i26.tinypic.com/2zo9nph.jpg

http://i261.photobucket.com/albums/ii50/lingeriecompany/maewest_cig.jpg

http://images.askmen.com/galleries/men/will-smith/pictures/will-smith-picture-1.jpg

http://www.tobaccofree.org/films.htm



Posted by: Ryan
Classical Conditioning (Message #2)

Subliminal Advertising and Smoking

Can you spot the subliminal message in this image?

How about this one?

Both of these images feature a picture of a skull inside the smoke coming out of the cigarette. This is clearly trying to associate smoking with death. When looking at the picture quickly, these images may not be noticeable consciously, but the unconscious may be able to pick up these images. Advertisers for anti-smoking campaigns could use images like these in hopes that the people viewing them will pick up the idea that smoking is dangerous and that they shouldn’t do it. Smoking is unhealthy!


Now watch this video and see another way subliminal messaging can work.

In this video phrases are flashed very quickly and are too subtle to be noticed. Although the viewer isn’t conscious of the messages they are seeing, it is believed that the unconscious can be influenced by them. This video uses sayings like “smoking causes cancers” and “smoking ages skin” in hopes that the unconscious will become aware of these phrases, which will hopefully allow the viewer to make the decision that smoking is bad. Smoking is bad for you.

Subliminal messaging is often used in tapes or CDs that a person can listen to in an attempt to help them quit smoking. The Brain Wave Subliminal is one example of this type of tape and promises to help you quit smoking, minimize withdrawal symptoms, and reduce cravings. The product description states that it “activates the unlimited power of your subconscious because it incorporates brain wave frequencies that induce states of hyper-receptivity to subliminal messages.” Some of the subliminal messages in the tape include “I am willing to change”, “With every breath I choose health”, and “It’s easy to let go, I love my body.” Although listening to this product won’t automatically make you stop smoking, the positive suggestions could affect the person’s mood and help put them in a mindset that would make quitting much easier. Don't Smoke!

Did you notice the subliminal messages hidden within this post? Hidden here are phrases such as “Don’t smoke” and “Smoking is bad for you” which are very small and light in color so they may be too subtle for someone to consciously notice them. It is possible that the mind will still pick up these messages and let the reader know that smoking is bad for them.

-Subliminal Advertising (Message #3)

Sources
Pictures: 1, 2, 3
Brain Wave

Author: Stephanie