Explanation of the Messages Above

Message #1 is a good example of a simple with distractors designed to induce peripheral route processing. There are many pictures and visually alluring elements but not a lot of text. The idea is to allow the reader to derive their own meaning from the message based on strategically choosen photos/clips. In my posting I chose pictures that are both visibly shocking and witty at the same time to draw the reader in. I have a very brief message displayed in text however, the pictures tell the rest of the story.

Message #2 induces fear because it follows the four components of a fear message to a tee. It first discusses the risk of negative effects that can occur with smoking, like how it will ruin your lungs and waste your money. Next it shows that these negative effects will occur if no change is made when it says you will have severe health problems within 5-10 years. The message goes on to say that the solution is not to smoke. To solve this solution you have to quit, and numerous ways to do this are discussed. The message also uses vividness by using strong images, like a pregnant celebrity smoking, that are relevant to readers and will make them interested.

Message #3 is a good example of a complex, two-sided message because it discusses both sides of the issue and really makes you think. The message explains all of the health risks of smoking as well as some benefits smokers may find, and then a final thought stating that the risks are much greater than the benefits. Lots of information is presented from both sides so that a person reading it would have to think about the issue and take of all that into account when deciding what’s right for them.